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Opinion

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ArticlesJune 3, 2019

5 Ways to Catch Up to the Market

Whether your dealership is big, small, profitable or unprofitable, it’s time to take a fresh look at how you’re measuring success.

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ArticlesMay 31, 2019

5 Ways to Blow Up a Service Customer

Are you pulling in too much fixed ops revenue? Dealer consultant shares five proven methods for insulting customers, improperly documenting and addressing their concerns, and discouraging repeat visits.

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Articlesby Tom HudsonMay 31, 2019

The Topic That Won’t Go Away: Loan Fees

A North Dakota car buyer prevailed in a recent case involving loan (or ‘acquisition’) fees that reached the state supreme court, where the dealer was found to have failed to properly disclose the charge.

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ArticlesMay 15, 2019

Opinion: For Dealers, Carsharing Is About Revenue, Not Miles

Former dealer is convinced that miles mean money for dealers in the shared economy, where a large and growing customer base of ride-hail drivers is poised to add incremental income to idle units and offer new opportunities for sales.

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ArticlesMay 8, 2019

4 New Dealer Digital Marketing Tactics

Make your digital storefront easy to find and deliver a more engaging online experience — for sales and service — with four leading-edge strategies you can try today.

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ArticlesApril 24, 2019

4 Ways to Turn Recalls Into Positive Customer Interactions

Recalls drive service revenue and bring customers back to the dealership. Why not take advantage? Expert lists four ways to turn your next recall event into a fun and profitable experience for everyone involved.

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ArticlesApril 19, 2019

DOL Investigations and Employing Minors in Dealership Service Departments

A shortage of qualified lube techs is no reason to ignore the strict — and strictly enforced — Department of Labor rules governing the employment of your youngest workers.

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ArticlesApril 15, 2019

4 Compliance Mistakes Every Dealer Makes Once

Expert lists four surprisingly common — but easily avoidable — errors and omissions dealer principals commit along the road to front-end compliance.

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ArticlesApril 8, 2019

Opinion: Early Identification Improves the Customer Journey

Dealer software expert identifies targeted marketing as a space to watch in 2019 as retailers and finance sources seek out and invest in new ways to engage down-funnel shoppers.

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ArticlesApril 4, 2019

5 Steps to Bring Your Dealer Website Up to Code

Whip your website into shape with this rundown of five mission-critical performance standards and personalization tools every dealer needs to compete on any platform.

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