auto dealer in black and red logo
MenuMENU
SearchSEARCH

Subprime Car Buyers to Feel Fed's Rate Hike, Analyst Says

For the second time in 10 years, the Federal Reserve's Federal Open Market Committee unanimously voted to raise the federal interest rate on Dec. 14. The impact of the rate hike should be minimal for all but one consumer segment, a Black Book analyst says.

by Staff
December 15, 2016
3 min to read


WASHINGTON, D.C. — For the second time in 10 years, the Federal Reserve's Federal Open Market Committee unanimously voted to raise the federal interest rate on Wednesday, Dec. 14, increasing it by a quarter of a point to a range of 0.50% to 0.75%.

Although most car buyers aren’t expected to feel the impact, there is a subset of consumers that will feel the brunt of the interest rate hike: subprime borrowers, said Anil Goyal, senior vice president of operations for Black Book.  

“In the overall scheme of things, a quarter point is not going to increase the monthly payment as much, but it is just another addition to increasing costs in the system," he said. "So when dealers buy a car, they floorplan it. They have additional costs as the interest rates rise, and when the consumer buys it, they have more to pay in interest rates.".

Goyal said he expects prime and captive finance sources who support new-vehicle and certified pre-owned sales to buy down the slightly higher rates in order to continue offering zero percent financing. That means prime consumers who qualified for those offers will continue to do so in the coming year.

“The impact will be more on the subprime market, where they’re very sensitive to monthly payment. There’s not a lot of subvention in that market," he noted. "And with delinquencies rising and mortgage rates already rising, it becomes just another increase in the cost of living for that subprime customer." 

The most interesting part of Wednesday’s interest rate hike is the timing, Goyal noted. The increase comes at a time when most finance sources are tightening their credit criteria, especially in the subprime market where delinquency rates are rising. Had this  hike happened six months ago, when the credit market was still expanding, the effects would be minimal.

The good news is credit is widely available. However, if delinquencies continue to rise and the Fed raises interest rates at a faster pace next year, the auto finance industry may begin to see a drop in consumer demand.

Goyal doesn’t see that happening in the near term, however. He believes there is enough uncertainty in the economy that the Fed will raise rates in baby steps in the coming year. One thing to keep in mind, he added, is that any hike will impact all forms of credit, from credit cards to mortgages. That means the combined burgen of higher interest rates accross all consumer credit lines could limit how much money consumers can put toward a new-vehicle purchase.

“The fed's interest rate hike is not that much, but the environment as a whole is tightening for that subprime customer,” Goyal said.

Goyal , however, said there's a positive side to the Fed's decision. "We’ve been relying too much on monetary policy to keep our economy going, so this is a positive thing because we have to get back to normal interest rates,” he said.

In its announcement on Wednesday, the fed committee cited a stronger labor market, improving economic activity, a declining unemployment rate, and projected economic growth in the coming year as reasons for their decision to increase rates.

“In view of realized and expected labor market conditions and inflation, the committee decided to raise the target range for the federal funds rate to 1/2 to 3/4 percent,” wrote the committee in a statement. “The stance of monetary policy remains accommodative, thereby supporting some further strengthening in labor market conditions and a return to 2% inflation.”

The voting members of the committee were Chair Janet L. Yellen; Vice Chairman William C. Dudley; Lael Brainard; James Bullard; Staneley Fischer; Esther L. George; Loretta J. Mester; Jerome H. Powell; Eric Rosengren; and Daniel K. Tarullo.

The Fed committee is forecasting three interest rate hikes in 2017.

Originally posted on F&I and Showroom

More Dealer Ops

two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Ad Loading...
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Dealer OpsAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →