auto dealer in black and red logo
MenuMENU
SearchSEARCH

Cox Appoints Dealertrack’s Sundaram to New Post

Following its recent acquisition of Dealertrack, Cox Automotive has appointed Dealertrack’s former co-president, Raj Sundaram, as its chief client success officer.

by Staff
October 7, 2015
Cox Appoints Dealertrack’s Sundaram to New Post

 

2 min to read


ATLANTA — Following its recent acquisition of Dealertrack Technologies, Cox Automotive has appointed Dealertrack’s former co-president, Raj Sundaram, as its chief client success officer. Sundaram will report directly to Cox Automotive President Sandy Schwartz.

In this key position, Sundaram will be responsible for helping clients successfully increase efficiency and grow their business utilizing the combined companies' comprehensive solutions. 

"Client success has always been our top priority, and now with Dealertrack we will take the definition of client success to a new level," Schwartz said. "With offerings that span the entire value chain in automotive retail, we will take a more strategic approach to delivering the best, most innovative solutions our combined companies have to offer. Raj is the perfect person to lead this effort with his extensive client relationships and deep understanding of the auto industry."

Widely known as an automotive industry visionary, Sundaram has a proven record of developing analytics-driven solutions to complex challenges. Before Dealertrack, he was president and owner of Automotive Lease Guide Inc., where he was instrumental in driving innovation and developing forecasting tools and analytics that helped ALG become the industry benchmark for residual values. Earlier, at Nissan North America Inc., he held several positions of leadership in financial planning, market research and pricing. Sundaram began his career at Ford Motor Company in the controller's office.

"We are uniquely positioned to leverage our suite of industry leading solutions designed to help our clients drive innovation and lead the transformation of auto retail," Sundaram said of his new position. "We are excited about the potential and focused on client success."

Originally posted on F&I and Showroom

More Digital

Portrait of Cox Automotive President Steve Rowley alongside company logo, representing acquisition of Fullpath to enhance AI-driven data and marketing solutions for auto dealers.
Digitalby StaffApril 24, 2026

Cox Automotive to Acquire Fullpath

The company says the deal brings artificial intelligence-native data and marketing infrastructure to its dealer network for a unified platform.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Dealer Debrief 03/31/2026 with Lauren Lawrence. headshot of Lauren Lawrence. Auto Dealer Today logo.
Digitalby Lauren LawrenceMarch 31, 2026

Dealer Debrief: EV Sales, Brand Loyalty & More

In this week's Dealer Debrief, host Lauren Lawrence covers EV sales, tire brand loyalty, and new industry executive leaders.

Read More →
Ad Loading...
Scott Worthington, vice president of product management at Reynolds and Reynolds, stands indoors in front of large windows wearing a navy blazer and white shirt.
Digitalby StaffMarch 3, 2026

Reynolds, Corpay Partner to Enhance Dealership Payables

The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.

Read More →
mechanic filling out clipboard while inspecting under hood of vehicle
DigitalMarch 1, 2026

Owner Retention Stakes Have Never Been Higher

Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.

Read More →
Headshot of Zach Shefska, CEO of CarEdge, alongside the CarEdge logo on a blue background.
Digitalby StaffFebruary 24, 2026

Free Public Scoring System Rewards Honest Dealer Prices

CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.

Read More →
Ad Loading...
Digitalby Hannah MitchellJanuary 9, 2026

Automaker Websites Valuable Tools

The majority of shoppers visit them, and most undecided consumers consider the brands whose sites they peruse, but some automakers emphasize brand over product detail.

Read More →
Digitalby Hannah MitchellNovember 25, 2025

AI-Guided Car-Shopping Insight

Consumers say they’re using the tech, but many still end up at dealerships to seal the deal.

Read More →
A smartphone displaying a Hertz Car Sales online listing sits beside the Cox Automotive logo, illustrating Cox’s new omnichannel car-buying platform.
Digitalby StaffNovember 11, 2025

Omnichannel Car-Buying Platform Launches

Cox Automotive says the technology enables online transactions on client sites and third-party marketplaces simultaneously.

Read More →
Ad Loading...
Digitalby Hannah MitchellOctober 31, 2025

Audi Drivers Can Ditch That Pesky Manual

Updated mobile app features AI assistant for tech questions, EV tasks and more

Read More →