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ArticlesJanuary 22, 2020

3 Gaps in Your Online Data Strategy

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

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ArticlesJanuary 22, 2020

Confront the Growing Threat of Synthetic ID Fraud

Synthetic identity fraud is incredibly costly and difficult to detect. Expert explains why your dealership is at risk and why a multilayered defense works best.

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Newsby StaffJanuary 21, 2020

GlobalData Predicts a Tough 2020 for Europe's Auto Industry

Europe's auto industry faces a tough 2020, says GlobalData, following the new and tighter EU CO2 emissions rules for cars sold in Europe coming into effect in 2020.

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ArticlesDecember 23, 2019

Digital-Driven Transparency Is the New Standard for Wholesale

Learn how the trend toward enhanced transparency and the tools that facilitate it will affect your used vehicle operation — today and in the future.

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ArticlesDecember 16, 2019

Talk Is Cheap — Unless It’s Personal

The next phase in digital marketing is intelligent messaging, an emerging technology that allows dealers to customize marketing efforts down to the individual buyer.

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ArticlesDecember 2, 2019

Data Mining: The Golden Opportunity You’re Ignoring

Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.

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ArticlesNovember 27, 2019

5 Reasons Your Dealership Belongs in the Cloud

Where would you rather keep your valuable data and mission critical applications — in a rack of in-house servers or under the close watch of a tech giant’s team of experts?

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ArticlesNovember 25, 2019

Tesla’s Electric Pickup: Is It a Work Truck?

Fleet Forward’s Chris Brown takes an up-close look at the Tesla Cybertruck and asks whether an (almost) indestructible exterior can help it break into the U.S. fleet market.

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ArticlesNovember 18, 2019

What You ‘Know’ About the Cars You Sell

A Nevada case proves the worth of fully disclosing every factor that can affect a used vehicle’s value and never purposely misrepresenting its condition.

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ArticlesOctober 22, 2019

Act Now to Prevent Violence at Your Dealership

If you don’t already have one, these safety guidelines can help you formulate a plan to deal with workplace violence head on.

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