auto dealer in black and red logo
MenuMENU
SearchSEARCH

Credit Unions Take Vehicle Finance Spotlight in Q4

The category grabs greater share of market as consumers look to save money in challenging financial conditions.

by Melinda Zabritski
April 15, 2023
Credit Unions Take Vehicle Finance Spotlight in Q4

IMAGE: Pexels/Mikhail Nilov

3 min to read


As interest rates rise, consumers appear getting savvy when shopping for the best rate possible and looking to their it unions for financing. In fact, in the last quarter of 2022, credit unions reached record-high market share in automotive finance becoming the largest lender for total automotive originations at 26.85%. They were closely followed by banks, at 25.81%, captives, at 24.4%, finance companies, with 12.03%, and buy-here-pay-here/other, at 10.91%.

While credit unions have always played a large role in he used-vehicle finance market, reaching such high levels of total finance market share demonstrates how they are also gaining more of a presence in new-vehicle financing.

Ad Loading...

In the fourth quarter, captives still took the lion’s share of new-vehicle financing, at 48.38%, a year-over-year decrease from 51.64%. Banks saw an even more significant decrease, dropping from 29.74% to 23.71. Credit unions came in to make up that difference, jumping from 13.73% of new-vehicle financing to 20.32%.

The growth was spurred on by credit unions’ low interest rates, which, in some cases, were more than a full percentage point lower than other lenders. For new-vehicle loans, credit unions were nearly on par with captives at 5.49% and 5.45%, respectively. Looking at other lenders, banks clocked in at 7%, followed by buy-here-pay-here/other lenders and finance companies at 9.38%.

For used-vehicle financing, credit unions offered the lowest average interest rate, at 7.03%, followed by captives at 9.25%, banks at 9.34%, buy-here-pay here/ others at 11.2%, and finance companies at 19.17%.

Average Monthly Payments Spike

One of the more immediate impacts of recent interest rate increases is a jump in average monthly payments for both new- and used-vehicle loans. The average monthly payment for a new-vehicle loan reached $716 in the fourth quarter, up year-over-year from $646, while the average monthly payment for a used-vehicle loan increased from $490 to $526 during the same time frame.

Ad Loading...

Average vehicle loan amounts also increased, though not as dramatically as in recent quarters. The average new-vehicle loan amount increased 4.04% year-over year, or just over $1,600, reaching $41,445. The average loan amount for used vehicles saw much smaller growth than it had in recent quarters, increasing just $378 year-over-year to reach $27,768.

Loan terms appeared to stabilize, with the average term for a new-vehicle loan decreasing year-over-year from 69.64 months to 69.44 months. The average used-vehicle loan term saw a slight uptick, from 67.35 months to 68.01 months year-over-year. With interest rates continuing to rise, that could change in upcoming quarters as consumers look to manage their monthly payments.

SUVs Still Popular

Another underlying driver in the rise in average vehicle loan amounts and monthly payments is consumers’ growing penchant for larger vehicles, like SUVs and pickup trucks. SUVs comprised 60.74% of new-vehicle financing in the fourth quarter, up year-over-year from 59.10%. Sedans also saw growth for the first time in a while, moving from 17.69% to 18.26% of new-vehicle financing year-over-year. Pickup trucks decreased from 17.89% to 15.98%.

SUVs and trucks tend to have much higher average monthly payments: $896 for a Ford F-150 in the fourth quarter – notably higher than the overall average of $716. The Silverado 1500 and Jeep Wrangler Unlimited showed similar trends, with average monthly payments of $827 and $854, respectively. One way for consumers to manage monthly payments is to opt for a lease instead of a loan. On average, a lease monthly payment was $138 less than a loan. The difference is even greater for some larger vehicles, such as the Ford F-150, which has an average disparity of $336.

Ad Loading...

As we move further into 2023, there are many important attributes to pay attention to, such as rising delinquency levels, as average loan amounts stabilize and inventory challenges continue to level out. If interest rates continue to rise, average terms may also continue to stretch out. Leveraging data to keep a pulse on industry trends will help lenders and dealers make the most strategic decisions in the days to come.

 

Originally posted on F&I and Showroom

Subscribe to Our Newsletter

More Dealer Ops

two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Ad Loading...
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Dealer OpsAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →